RUF Fitness, located in Lafayette, CO, offers a supportive community atmosphere that sets it apart from other gyms. Members appreciate the personalized approach by the owner, Roy, and his team, focusing on both fitness and nutrition to create lasting lifestyle changes. The gym's offerings include various workout challenges and a user-friendly app to track progress, adding flexibility for busy lifestyles.
However, be cautious about their sales tactics and so-called 'free' programs, which may come with hidden costs. Some users have reported high-pressure sales strategies that might not align with everyone's expectations. For a genuine, supportive environment, RUF still draws praise from many patrons.
Pros:
- Supportive community atmosphere
- Personalized approach by trainers
- Focuses on both fitness and nutrition
- Top-quality supplements
- Flexible workout options through the app
- User-friendly app for tracking progress
- Supportive for long-term lifestyle changes
- Engaged and transparent coaches
- Inclusive community that welcomes everyone
Cons:
- High-pressure sales tactics
- Hidden costs in 'free' programs
- Not all information disclosed upfront
Location / Contact
- Address: 1300 Centaur Village Dr, Lafayette, CO 80026, United States
- Phone:+1 720-759-2511
- Email:[email protected]
- Website:rufcolorado.com
Rating Stats
Reviews (10)
Frequently Asked Questions
Except the peak hours, this place remains quite free or moderately crowded.
This business has a rating of 4.9-star.
This business has 10 reviews.
The address is: 1300 Centaur Village Dr, Lafayette, CO 80026, United States .
The contact number is +1 720-759-2511
This service is listed under Gym .
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Sande Caruso
1 year ago
From the moment I stepped into RUF Fitness, I knew It was the place for me! I was looking for something or someone to help me climb out of the whole I had been digging myself into for the last year! Roy (CEO of RUF) took me through the process with humility, kindness, and understanding about my story! Let's be real...We all have our own personal journey in life right?! That's what sets this gym apart from all the other places, is their immediate caring friendship and family atmosphere! I am so Thankful I found this family of like minded friends and can't wait to enjoy the next half of my life with RUF FITNESS đź«¶
Chris P. Bacon
1 year ago
I can't speak to the actual training this business provides, it may very well be great for some people. However, their high pressure sales tactics and false advertisement made me want to make others aware. After seeing an ad saying they are seeking individuals to "test out their new program" and you'd get a "free 6 week program", I went in for a consultation.The trainer went through the whole spiel and only little by little revealed that the "free" program will end up costing you over $1000. After indicating that I am not willing to pay that kind of money, they turned up the pressure. Telling me how they know that their program is right for me and that it will change my life and whatnot. Then they told me about financing options as if that would make it any cheaper... It felt like they were trying every trick in the book just to lock you in. If that puts you in financial distress seems to be the last thing on their mind.So long story short: be careful and know what to expect when you walk in here. Stand your ground and don't let them pressure you into something you may not want. And especially don't fall for their false advertisement. Nothing is actually free here.
Molly Seggelink
1 year ago
On a whim, I responded recently to an add for a “free” 6 week training program. Within 5 minutes of responding, they had called me and we made a consultation appointment.When I went in for the appt, a trainer ushered me through a dingy, sparse workout room into a cluttered office. We chatted about my fitness goals and current routine.Then we discussed the success stories of some recent participants. Very little about the training was discussed, like what types and styles of workouts they run. We did discuss a very intense, regimented program - not so much that the workouts sounded overkill, but the level of lifestyle control from the trainers throughout the course.Trainers would call you if you missed a workout or logged a “poor” eating choice (a red flag to me, conducive to promoting eating disorders, and the trainer used outdated language on healthy, balanced eating).As the conversation continued, I realized the trainer was using clever tactics to get me to agree to things in small increments. Could I make 3 workouts per week? Yes. Can I make healthy nutrition choices and log them? Yes.He then pressured me to agree to sign up, withheld information until the last minute regarding the $1,000 deposit, and made the decision feel very urgent - another red flag for a scam. I was not allowed to make any phone calls to get a second opinion or gut check from my family.Overall, while I’m sure their training program gives people great results, this interaction gave me the ick and felt cult-y, and like a scam. The limited, insubstantial information you receive prior to the meeting is intentional. Their tactics are practiced and curated. Be advised before discussing a contractual agreement with this business, and don’t give in to the heavy pressure they place in 1:1 meetings. Be well on your own terms!
Jessica Brickey
2 years ago
I've been using the RUF app since June 2021 and have participated in every 6 or 8 week challenge since then. The past two six-week challenges have been a different flavor in the best way. I see coaches leveling up to a new level of commitment and engagement with clients and that has provided the foundation for radical accountability. My favorite things about the coaches is that they are transparent, humble, and have a teachable spirit. Coaches and RUF Family members admit when we fall short, learn from each other, and are a testimony in person and virtually what partnering for health can look like that doesn't involve fads or trends but education and empowerment.
Clyncke Twins
2 years ago
Hands down the best gym I've ever been apart of! Since November 2022 I've lost 20lbs 6% body fat and gained 3lbs of muscle!! Also not to mention I've regained mobility in my knees which is HUGE!!! All the coaches are amazing at what they do they listen to your needs and wants and push you every step of the way! I'd give them and the gym 1 million stars 🌟 if I could!
Elizabeth Jones
2 years ago
After being trained by someone else, I truly appreciate that the RUF team takes the time to educate (and leaves nothing left for question) its members/trainees on the “whats” and “whys” of their fitness and nutrition program. I’ve only been with RUF for a couple months but, it didn’t take long to realize that RUF Fitness is truly dedicated to paving the way to create LIFESTYLE changes and not just quick fixes. What’s even better is that, even though its members are miles and states apart, the RUF team has created such a wonderful and supportive community in which no one feels like a stranger and I’ve enjoyed that familial aspect!
Linda Oliver
2 years ago
I participated in the most recent 6 week challenge and have to say that I gained so much knowledge and helpful information that I was able to put into practice throughout the challenge. For me that included tracking my food (even on the weekends) and increasing my protein intake. I am thankful for the experience and glad to have had a supportive environment to be apart of. I am happy with my progress in the last 6 weeks and excited to continue working toward my personal health and fitness goals.
Alyssa Myers
2 years ago
I’ve been with RUF for 2 years now! RUF completely changed my life in regards to my relationship with food and fitness. The workouts are hands down the best I’ve done it has given me flexibility with food choices.It has been sustainable for me and even through a pregnancy and now in the postpartum phase.It is also the most supportive community of people I’ve ever seen in a fitness community. I’ve made friends all over the country I talk to on a daily basis, more than my own local friends sometimes.Thankful for so much RUF has given me!
Rebecca Newman
2 years ago
RUF is so much more than just a gym; RUF is a life style!! The community surrounding RUF is unlike anything I’ve been a part of, everyone is so supportive and encouraging to your goals and pushes you to be your best self. RUF not only gets you a great workout but also focuses on fixing your nutrition and mindset so that you can get the most out of the workouts. RUF supplements are created by Roy (owner and founder) and are top notch! Best protein I’ve even had and the greens have changed my gut and hormonal balance! I cannot recommend coming in and trying RUF enough, you have to see for yourself!
Shelby Bills
2 years ago
I've been with RUF since May of 2021. Between the app and the community full of support, I highly recommend this company. I tried everything to get healthier, and nothing ever worked. RUF provides the education, accountability, and community to make a healthier lifestyle sustainable. I've lost almost 50 lbs and have gained confidence in myself that I've never had. I found myself and continue to trust RUF with my goals and journey. The app provides several different workouts with videos for each exercise. As a stay at home mom with limited equipment, this is the perfect set up so I can still do full workouts from my home at a convenient time. If you are ready to truly change and want a long term fix that lasts, RUF is the way to go. This company changed my life in every way.