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Custom Fitness Specialists West (CFS) in Madison, WI, is a standout personal training facility that offers individualized services in a welcoming and supportive environment. Founded by Lisa, who is lauded for her commitment and expertise in nutrition and fitness, CFS emphasizes body composition improvement, strength training, and sustainable lifestyle changes. The gym boasts a tight-knit community, making every member feel like part of a family.

Whether you're looking to break through a fitness plateau, prepare for an event, or simply adopt healthier habits, CFS has something for everyone. Their evidence-based training methods and positive atmosphere have led many clients to achieve long-term success in their wellness journeys. Highly recommended for those serious about health and fitness.

Pros:

  • Individualized attention.
  • Expert nutrition coaching.
  • Small, supportive group classes.
  • Evidence-based training methods.
  • Welcoming and friendly community.
  • Significant body composition improvements.
  • Programs for all fitness levels.
  • Positive, non-competitive environment.
  • Focus on sustainable lifestyle changes.
  • Highly knowledgeable trainers.

Cons:

  • Limited weekend hours.
  • Classes may fill up quickly.
  • Can be challenging for complete beginners.

Location / Contact

Rating Stats

5.0

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20 reviews
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Reviews (20)

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I’ve worked with Lisa for quite some time but I was never fully committed and Lisa never gave up helping me. I was a difficult person to figure out. I was a nutrition client at first and then switched after a steady weight loss to contest prep.A year ago I was at my heaviest and I was in a pretty low place with how I looked and felt. After finally getting committed (not failing the weekends) and Lisa dialing in my nutrition I started to see results. Through Lisa’s commitment and my own we got a good plan down and it’s been sailing since then.I couldn’t have done it with without Lisa and her team at custom fitness specialists! It’s been a journey well worth it!

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I've been working out at CFS for the past three months. With the support of the great coaches and encouragement of the wonderful community I've finally committed to a consistent exercise routine and have seen a complete change in my energy level, body makeup and confidence. Lisa has created a great community and all the trainers / coaches show up for every person and for every class. I was intimidated to start strength training and joining small classes, but the format is so good for beginners and the coaches and members are so welcoming. I also usually get bored with the same old, same old and while there is structure/consistency in classes, they also mix things up. I'm also a nutrition client and love that this is about a lifestyle change (and still eating good food!) and I'm learning life skills to better health, instead of losing weight through fad approaches. Come join the CFS fam!

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CFS and Lisa were highly recommended to me when I felt like I had plateaued with my fitness journey. I enjoyed the structured group lifting classes -- I received feedback on my form from the trainers and was encouraged to challenge myself …

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Lisa and her staff are great! This gym has everything a person needs to start, maintain or advance their fitness journey. …

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I started at Custom Fitness Specialists in Feb. of 2021 after a long year of 'sheltering in place' as COVID put its claws into everyone and everything. I reached out to a friend who was a loyal client of LIsa's and she guided me and helped …

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I knew of Lisa and CFS by reputation for many years but it took me awhile to reach out and get started. I wish I had not delayed. I started as as nutrition client in Jan, 2021. Even though I had been strength training for many years, I …

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Working out with Custom Fitness Specialists is both fun and rewarding. I get to workout at 5:30 am with an amazing (and small) group of people who, similar to me, are challenging themselves to be better at each workout. Each workout is led …

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I have been working with Lisa on my nutrition in the months leading up to my wedding and let me say... if you are on the fence with whether or not to reach out for coaching, DO NOT WAIT! I discovered Lisa after a recommendation from a friend, and boy am I happy that I did. I was able to meet my weight loss goals over the course of a few months using a sustainable and healthy calorie intake and macro breakdown. Through Lisa's advisement, I also was able to optimize my "gains" at the gym and am lifting heavier weights than ever before. My body feels amazing, not just from the weight loss aspect but from feeding it right. I actually enjoy cardio workouts now because I have the energy to push it harder. The accountability with weekly check-ins helped keep me on track along the way. We also tweaked things as we went so that my program was personalized to where I was at with how I was feeling and what kind of results I was seeing. I would 1000% recommend Lisa to anyone looking to reduce body fat, increase your workout intensity, and lose pounds along the way. I haven't felt this good in years!!!

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My husband and I started at Custom Fitness Specialists to get ready for our wedding. We started with the nutrition program and shortly after decided to join the group fitness classes as our home gym was too cold throughout the winter. We had such a great experience!Lisa created a nutrition program for us based on our goals. We checked in weekly via email and monthly for measurements. My husband and I have both been involved in the fitness and nutrition world for years, but Lisa had a new take on it that got results while allowing for flexibility in food choice. I especially appreciated her professional & direct feedback about what measures it would take to get the results we want.We also loved the gym atmosphere. Lisa hires knowledgeable and fun coaches that give us a variety of movements every week. We work hard, and the programming is never boring or repetitive. As a former coach, I especially loved that the female clients of (all ages & fitness levels) in my classes embrace strength training and proper nutrition. It's so easy to fall into the culture of quick fixes and unsustainable lifestyles these days, so it was refreshing to workout with a group of encouraging individuals who understand the long game & big picture of fitness.Highly recommend Lisa and the Custom Fitness Specialist crew! The non-competitive environment and no BS programming is what people really need to see results that will last.

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I am, no, WAS, on of those yo-yo workout people that couldn’t really stick with a class or gym for a long period of time. CFS is the ONLY place I’ve ever been able to stay consistent with. I’ve been working out here for almost a year and a …

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Frequently Asked Questions

Except the peak hours, this place remains quite free or moderately crowded.

This business has a rating of 5.0-star.

This business has 20 reviews.

The address is: 6723 Seybold Rd, Madison, WI 53719, United States .

The contact number is +1 608-630-8324

This service is listed under Personal Trainer .

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