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Equinox Gold Coast, located at 900 Michigan Ave in Chicago, is a high-end gym boasting state-of-the-art facilities and exceptional customer service. The gym features two levels of workout areas, a spa, and a range of classes from yoga to high-energy group sessions. Members appreciate the cleanliness, professionalism, and the variety of provided amenities, like Kiehl's products and chilled eucalyptus towels. However, potential members should note the premium pricing and membership cancellation policies that can be cumbersome.

The staff are described as friendly and accommodating, with special mentions for instructors who keep classes engaging and motivating. While the gym's luxurious atmosphere and amenities justify its cost for many, others find the membership fees and additional charges steep, considering comparable alternatives in the area.

Pros:

  • State-of-the-art facilities.
  • Friendly and professional staff.
  • Excellent class variety and quality.
  • Superb cleanliness and hygiene.
  • High-end amenities like Kiehl's products.
  • Engaging and experienced trainers.
  • Convenient, central location.
  • Supportive, motivating environment.
  • Chilled eucalyptus towels and spa services.
  • Online/remote classes for travelers.

Cons:

  • Premium membership fees can be steep.
  • Cumbersome membership cancellation process.
  • Some members find certain trainers unengaged.

Location / Contact

Rating Stats

4.2

out of 5.0

6 reviews
5.0
3 reviews
4.0
5 reviews
3.0
7 reviews
2.0
39 reviews
1.0

Reviews (60)

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Wish I could give 0 stars.I’ve never experienced such tactless communication in a supposedly high standard space. This couldn’t even be called persistance. How do you convince someone you have high coveted membership when you’re almost forcing a prospective member to join your gym?I never felt such lack of kindness and consideration for my position as a potential client. Extremely uncomfortable though I did my best to gracefully decline joining right away the entire time, I was too close to saying the truth which is that I simply will never want to pay $200 per month to be in this environment on top of simply not having decided this is the gym I want to join. Cherry on top is that I received 0 apology for being made feel this way, guilt tripped for 35 minutes about my decisions.The sales/representative staff told me verbatim “this is actually not a difficult decision” multiple times which is so outrageous in my experience with high end services.Also please don’t extend outstanding occupancy expectations when your weight spaces are about as busy as everywhere else.

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Great and prompt service

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Hi Alexander, thank you for taking a moment to give us this 5 star review!

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I scheduled a tour for this place. Most gyms at least let you experience the gym before enrollment. I mention I was staying at local hotel. I thought they had a location in Georgia also. I arrived at the gym and Rikki tells me they don't have a partnership with my hotel. I was not looking for a hotel day pass. We then go over the location they have in the US. She then walked me around the gym and ask if I wanted to join. I told her I don't join a gym without using it first. She then tells me I couldn't workout at that time. She stated I would have to come back tomorrow. There were no lines out the door. I have used various gym around the world. This the first time someone told me to come back to use their gym. She then told me I had to make an immediate decision after using their gym. I am a member of Clubcorp's Commerce Club in Atlanta. I guess Rikki thinks this gym was the best in the world. It is not. Rikki, when your Atlanta, GA. property opens, please don't contact me.

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I was only a member at this gym for a few months but my time there was really nice. I had to leave only because of Covid and moving out of the city. Their equipment was very good quality and their pool and steam room were lovely. Alex Enos was the biggest help during and after my time there. He was understanding about why I had to cancel my membership and recently helped me get a refund after being accidentally charged on my account. Everyone is very professional and helpful at this place. Definitely recommend.

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I requested to have my membership cancelled on June 8. I received an email the following day from the General Manager, Brooke Hildebrand, stating that “effective immediately”, my membership would be cancelled. It was only cancelled because I told them that I never signed the agreement, which was true. Once they looked into that, they agreed to cancel it. I verbally agreed because I was interested in rejoining the gym but shortly after, I realized that the distance from my home/work to the gym was going to be too great and it would not make sense to travel such a distance back and forth only a couple of times a week. Again, I NEVER signed the *official* agreement that is automatically generated when you rejoin and because it was NEVER signed, that’s the only way I was able to have my membership cancelled. Well, here it is, June 23rd, 2021. A full two weeks have passed since receiving the email from Brooke Hildebrand saying my membership would be cancelled. Why would I be charged for a membership that on June NINTH, two full weeks earlier, was supposed to have been cancelled “immediately”?! There is a reason why most gyms have such bad reputations and it’s exactly for reasons like the one I’m describing. I still have the proof that states when my membership would be cancelled so I am extremely shocked and displeased.How can you charge me AFTER stating the membership would be canceled? This is absolutely unbelievable and unacceptable. I will not accept this. Think twice before joining, even nicer gyms like this still have slimy ways of treating their customers, past and present just to avoid cancellations. The gym must be extremely desperate to the point where they are doing this to me. I am sure this matter will be resolved swiftly since I’m pretty sure taking legal action against such an establishment like this wouldn’t be received too well…

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Love this place.It’s always so clean, smells well, VERY hospitable and friendly staff. It has two levels of workout areas with many places to get away and focus on your workout. Classes are awesome and will mentally / physically challenging.Shout out to Rikki, Craig and Robin for the awesome gym. If you have any questions or interested in joining, reach out to them!IG: mrastravi

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Doing a great job with safety and cleaning! An excellent gym experience.

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Nice gym. Great staff

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Recently renovated, beautiful club.

No reviews yet

Frequently Asked Questions

Except the peak hours, this place remains quite free or moderately crowded.

This business has a rating of 4.2-star.

This business has 60 reviews.

The address is: 900 Michigan Ave, Chicago, IL 60611, United States .

The contact number is +1 312-254-2500

This service is listed under Gym .

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