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Custom Fitness Specialists West (CFS) in Madison, WI, is a standout personal training facility that offers individualized services in a welcoming and supportive environment. Founded by Lisa, who is lauded for her commitment and expertise in nutrition and fitness, CFS emphasizes body composition improvement, strength training, and sustainable lifestyle changes. The gym boasts a tight-knit community, making every member feel like part of a family.

Whether you're looking to break through a fitness plateau, prepare for an event, or simply adopt healthier habits, CFS has something for everyone. Their evidence-based training methods and positive atmosphere have led many clients to achieve long-term success in their wellness journeys. Highly recommended for those serious about health and fitness.

Pros:

  • Individualized attention.
  • Expert nutrition coaching.
  • Small, supportive group classes.
  • Evidence-based training methods.
  • Welcoming and friendly community.
  • Significant body composition improvements.
  • Programs for all fitness levels.
  • Positive, non-competitive environment.
  • Focus on sustainable lifestyle changes.
  • Highly knowledgeable trainers.

Cons:

  • Limited weekend hours.
  • Classes may fill up quickly.
  • Can be challenging for complete beginners.

Location / Contact

Rating Stats

5.0

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20 reviews
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Reviews (20)

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Custom Fitness Specialists has helped me reach my fitness goals . I have completely changed how I work out . I have discovered a love for strength training ! Having Lisa as a nutrition coach was life changing!! Overall , I’ve become stronger and less prone to injuries !!

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Love this gym! Intense work outs without the judgement. Working on those "after" pics...

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Custom Fitness Specialists is such a special find! In the fall of 2022, I was looking for a kick start on my health and wellness journey. I had always loved bootcamp classes in the past and lived an active lifestyle overall. I felt that I ate “pretty good”, but my energy had dipped and I needed a new direction as I entered my mid-forties. I reached out to Lisa for a consult after reviewing some incredible before and after photos on instagram. She was so knowledgable and positive in assisting me with a nutrition plan. She introduced me to the group fitness classes that were a completely new way of lifting weights for me. The small group classes are extremely supportive and welcoming. You are surrounding by a friendly and uplifting community, and all of the trainers are very helpful and will give you the individual attention you need to keep progressing. I have learned so much in the last few months, and I am feeling much stronger with improved body composition!This is more than a gym, this is a community where you will feel supported and excited to keep moving forward on your lifelong health and wellness journey. I would highly recommend CFS to anyone!

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The is a hidden gem of a gym for nutrition and strength training and I hope to stay a member indefinitely after my experience at CFS. I appreciate the evidence based practice Lisa and her crew provide here for nutrition coaching and for strength training. They welcome people from all walks of life and background and really provide top notch individualized services. CFS truly cares about you and your individual goals. As a Doctor of Physical Therapy Health Care Provider myself with a Kinesiology background, this high quality gym and nutrition coaching really is hard to come by. This gym not only backs what they do with evidence but also provides amazing client support, supports a balanced approach to coaching, provides access to great equipment, has a clean gym with a small group atmosphere, and nails it day at after day with top notch training for a full body work out. CFS personally supported me in successfully building long term life style changes for my nutrition, overall health, improve my body composition, and taught me a sustainable approach to exercise and strength training. Whether you are looking for a short term gym to learn how to work out or to improve your nutrition CFS can deliver. I walked into CFS thinking I will be done in 6 months and found an amazing gym community that will support me as I “train for life” on my personal wellness journey. CFS is truly an investment in health everyone would benefit from.

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Anna is absolutely amazing! I've always been intimidated by weight training, but she has completely flipped the script on that for me!She is so incredibly kind, empathetic, and supportive. It feels as though you're working out with a friend, who happens to be incredibly knowledgeable about proper form, the right about of weight to lift, and how many sets to do.If you've felt intimidated by weight training or working with a personal trainer, you absolutely need to reach out to Anna! She somehow makes a gym feel like home!

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I’ve always had an aversion to the concept of a “diet”. With a son and two daughters, I wanted them to see me be active, respect my body and still get a DQ blizzard with them now and then. I would describe myself as inconsistently active; …

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I first met with Lisa in June of 2021 after debating back and forth whether a nutrition program was the right move for me. I have been fairly active most my life, through triathlon and now crossfit, but nutrition was a huge pain point for …

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I hired Lisa because my wedding was a few months away and she came HIGHLY recommended. We started with an initial consultation with measurements, defining goals, and a plan for eating was laid out in simple terms. We did weekly check-ins …

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I’ve worked with Lisa for quite some time but I was never fully committed and Lisa never gave up helping me. I was a difficult person to figure out. I was a nutrition client at first and then switched after a steady weight loss to contest prep.A year ago I was at my heaviest and I was in a pretty low place with how I looked and felt. After finally getting committed (not failing the weekends) and Lisa dialing in my nutrition I started to see results. Through Lisa’s commitment and my own we got a good plan down and it’s been sailing since then.I couldn’t have done it with without Lisa and her team at custom fitness specialists! It’s been a journey well worth it!

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I began my fitness journey with Custom Fitness Specialists after learning about physique competitions from a current prep client competing in Figure. I met with Lisa in March of 2021 and since that day have been fully invested in my natural bodybuilding journey as a bikini competitor.I was always involved in sports since I can remember, whether it be track and field, tennis, basketball, etc. I never really focused on lifting weights. As I got older, I turned to long distance running, which I enjoyed, but after having some knee issues decided it was time to give my body a break. When I met with Lisa in March I had just began focusing on weightlifting. My goal was to build my ideal body. A body that was strong and I was proud of.It can be very overwhelming delving head on into a sport you know very little about, but Lisa reassured me I could do it and she was right! Lisa has always made sure she is available to answer any questions or concerns about, nutrition, training, show prep, really anything and everything! I have always felt very supported by Lisa and the Custom Fitness team.I competed in my first show in Sept at NANBF Midwest Muscle Fest. The outcome couldn’t have been better, as I won my Pro card. It’s difficult to always trust the process, especially when you are your hardest critic, but I put all my trust that Lisa would ensure I bring the best package to the stage. She delivered and, in every show, since then I have only improved further. This first season has been incredible and I know my best is yet to come. I've not only become stronger both physically and mentally, but my confidence has grown.Pursue challenges that test you, as those challenges are what aid in character development and yield the personal growth you seek.

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Frequently Asked Questions

Except the peak hours, this place remains quite free or moderately crowded.

This business has a rating of 5.0-star.

This business has 20 reviews.

The address is: 6723 Seybold Rd, Madison, WI 53719, United States .

The contact number is +1 608-630-8324

This service is listed under Personal Trainer .

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